Ever wonder whose faces are on the Pierce College General Catalog and Schedule of Classes? Apparently, they’re not students here, just models who are paid to look young and diverse on the covers.
We’ve never seen that peppy, curly-haired co-ed around campus. The publications should promote our students.
Why are these “students” being featured?
Those who are actually enrolled and attending classes should be represented. It’s not like there aren’t thousands of students roaming throughout campus everyday.
Perhaps a few will happen to actually be professional models.
The mystery has been brought to our attention.
Just who are these impersonators?
“It’s much easier to hire professional models because they have a way of looking natural,” said Mike Cornner, director of public relations and marketing at Pierce.
According to him, the results are better that way, as models are easier to shoot than students, having more experience in front of the camera.
At least the appearance of diversity is accomplished with a variety of ethnicities represented in the catalog.
Only four types of students: black, white, Asian and Hispanic, how predictable.
“I think we get good covers. I’m very comfortable with the practice. It’s representative of the students,” Cornner also said.
While models are featured in these publications, actual students appear in the Pierce television commercials.
Meanwhile, every semester new models are featured in print, pretending they’re walking with friends or feigning studious behavior.
Here are our suggestions: photography and graphic design students could benefit from designing and capturing real students on campus. Students should get a shot at this.
There are a lot of talented people who deserve such great opportunities.
Aside from these students assisting in the production of great covers, others pursuing modeling careers can get a head start building their portfolio.
They could get paid or just participate for the experience.
At least there will be a realistic feel in the production of the publications.
When a student opens a catalog, they can glance at the cover and remember that familiar face they’ve seen in the bookstore or at the Sip.
We’re students, we pay our dues. Give a time, set up a photo shoot, we’ll bring our books and backpacks, act sophisticated and let you snap away at the real thing.
Getting students involved would get better results, and you don’t have to pay to get the feel of the diversity on
campus.