Fall 2007 has brought more than just higher enrollment to Pierce College. It has also meant a higher degree of integrity in even the most seemingly insignificant of places.
Beginning with our most recent schedule of classes, for the coming winter session, our Marketing and Public Relations office has decided to put forth the effort to present actual students on their promotional signs, advertisements and various publications throughout the year.
Up until this point, models have been selected out of stock photography banks. Now, however, our advertisements are featuring Pierce’s own Anita Adami, a British international student. Not only were none of the models outsourced in the photo shoot, which took place in October, but none of the crew was either. From the hair to the make-up to the photographer, everyone who participated was home-grown.
These changes constitute more than a move toward heightened responsibility. They serve to effectively create a more relatable and inviting image of Pierce. Students spotlighted are our classmates, friends, lab partners, the girl standing in front of us in line at the Bookstore.
Ultimately, the new policy makes Pierce more respectable as an institution that promotes ethics and honesty. So, for both maintaining a positive image of the college and for upholding our standard of excellence, we offer genuine thanks to the Marketing and Public Relations office.